Goals and Strategy
The primary goal with this exciting project was to raise awareness and help drive interest in the Canadian market for the Americas region exclusive, with only one No.4 set in North America available for sale through B.C. Liquor for $200,000 CAD.
Through a series of long-lead opportunities and in-person tastings in Vancouver, we shared the unique story of The Dalmore Decades. Intimate groups of media and customers were hosted at a series of private dinners at The Fairmont Pacific Rim, where The Dalmore introduced the No.4 set and debuted an art film commissioned by The Dalmore and The V&A Dundee, with architect Kengo Kuma and Master Distiller Richard Paterson.
Our work for The Dalmore generated national press coverage with top media, resulting in more than 21 stories and 35 million impressions. This included NUVO, Montecristo, Rolling Stone, Globe Style Advisor, Air Canada enRoute, and SHARP Magazine.